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Holiday Consumer Catalog Campaign 2018

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The Deadline for submissions is June 15, 2018. Download a contract. 
Jolly Sponsorship Level
3 titles……………...………..……$11,250
Valued separately at: $7500 (NCIBA) + $6300 (SCIBA) = $13,800 (SAVINGS OF $2,550). Featured presentation of titles in catalogs, inclusion in pre-set order program, titles individually featured in daily social media posts (reposted by stores)

Merry Sponsorship Level
5 titles…………………………..
$18,750
Valued separately at: $12,500 (NCIBA) + $10,500 (SCIBA) = $23,000 (SAVINGS OF $4,250)
All of the benefits of Jolly Sponsorship plus titles featured in targeted Facebook ads throughout Northern California.

HoHoHo Major Sponsorship Level
12 titles…….……………………
$45,000
Valued separately at $30,000 (NCIBA) + $25,200 (SCIBA) = $55,200 (SAVINGS OF $10,200) All the benefits of Merry Sponsorship plus titles featured in print Gift Guide ads and radio promo. Individual title shelf talkers produced for stores.

1 title…..…………...……………$3,750
Inclusion in the catalogs and pre-set order program.

Backlist add-on……………….$800
Backlist title by same author accompanying new book listing.

Special rates for regional, paper, and board book titles……………..........................$2500

Contact:
Vicki DeArmon:sparksfly@nciba.com, 707-776-7284
Calvin Crosby:calvin@nciba.com, 415-561-7686
Andrea Vuleta: andrea@scibabooks.com, 909-518-8135

Download a contract.

Summer Catalog & Campaign 2018
a joint project of NCIBA & SCIBA spanning the entire state of California

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RESERVE YOUR SPOT NOW!
Objective: To drive sales of summer titles through California's independent bookstores during the summer. California is the 6th largest economy in the world with 36 million people served by 300 plus independent bookstores (NCIBA and SCIBA memberships).
Timeline: Campaign runs June 4 through August 12, 10 weeks
Concept: California Summer Reads catalog with 8 pages featuring 70 titles published before or during the timeline. Marketing campaign to include:
  • Partnership with Sunset/Via magazines to include ads and feature stories about California Summer Reads
  • Ads in The New Yorker, California regions
  • San Francisco and Los Angeles market radio stations partnership featuring author interviews and radio spots plus streaming on station websites
  • Insertion of 500,000 catalogs into newspapers across the state
  • Social media (Instagram, Facebook, Twitter, and website features) with 300 plus member bookstores across the state of California featuring included titles
  • Displays with posters and shelf talkers in participating member stores
  •  Pre-set ordering available from wholesalers

Cost:
Per title cost $1,750
In addition to being featured in this well distributed catalog and in our stores, all titles will be showcased in multiple social media channels by NCIBA and SCIBA and member bookstores.
Four titles rate: $6,500 ($1,625 per title)
Publishers submitting four or more titles qualify for one of the feature author interviews on radio stations (publisher to elect author), plus shelf talkers for in-store displays, and presentation in print ads
Add $200 for title feature on cover of catalog (limited to 20 titles)
DEADLINE: MARCH 9
To sign your titles or get more info, contact:
Vicki DeArmon, California Summer Reads Catalog and Campaign Coordinator
sparksfly@nciba.com707-776-7284
 
Calvin Crosby, NCIBA Executive Director                           Andrea Vuleta, SCIBA Executive Director
calvin@nciba.com415-561-7686                                      andrea@scibabooks.org909-938 -5809