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Catalog Information for Stores
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 Catalog Information for Stores 

For the last few years, SCIBA has handled all aspects for the holiday catalog, including inserting the catalog into newspapers throughout the region.
You may recall, for holiday 2017 SCIBA added social media advertising on top of our catalog distributions, and linked stores with those social media ads. 
NCIBA had a dedicated catalog campaign Everyone Gets a Book, which included store-branded catalogs, social media, in-store marketing such as bookmarks and shelftalkers, as well as other regional enhancements like ads in The New Yorker, and radio interviews with featured authors.

This year, we are partnering with NCIBA to provide a state catalog program, with a regional section for each, to incorporate all of the above. Plus we are doing a Summer Reads catalog to boost business during slow periods. 

We have further support from our wholesaler partners to provide a variety of prepacks for one stop ordering. Prepacks will include marketing materials 


In order to participate you should sign up today. 

There are various levels of participation, so review carefully. Questions can be directed to Andrea or project coordinator Vicki DeArmon, 707-776-7284, or